I‘m a Belgian serial entrepreneur in the business of empowering scale-ups. I started my first company at the age of 18 and during my time as digital strategist had the privilege of working for brands like Bavaria, Auping, Estée Lauder, Van Lanschot & Unilever.

My business’ secret sauce? Clarity of vision, clarity of intent & purpose.

I believe in purpose- and value-driven everything.

The thing that excites me most in my job is understanding why a company does what it does and translating that into human language. I help with getting commercial traction, accelerating growth, and creating the necessary governance to make it happen. This umbrella covers value proposition design, business model generation, and MVP realization. Check out my work for Kensu, Brouwerij Martens, or ask me about the internal marketing strategy done for the cybersecurity team at NMBS.

I’m convinced customers should always be at the heart of everything. Don’t hesitate to ask me about the tailor-made Voice of Customer model I worked on for Infrabel.

Bringing an inspiring, motivational, and/or educational keynote that captivates people makes me happy.

I love love looooove making and being part of content. From keynotes to videos, podcasts, white papers, online courses, social media, voice-overs, and everything in between. Have a look at my personal project – The Curious (thisistc.com), where I interview purpose-driven Entrepreneurs, Astrologers, Mathmagicians, and other amazing people I’m curious about that are leaving a mark. My BHAG is to, one day, have a show alike Oprahs. Yes, I’d really enjoy the giving stuff away part too. 😀

I have 14 years of experience, of which 7 years from an entrepreneurial e-commerce and retail point of view. I’ve managed to start a million-dollar love brand, raise venture capital, perform audits on several online platforms, and manage acquisitions from negotiation to merging the actual teams.

I’m one of the founding members of EO Belgium, a chapter of the Entrepreneurs’ Organisation. I’ve been a board member ever since. Today I’m a ‘member in grace’. My membership has profoundly impacted and changed my life. I recommend it to every entrepreneur. For 2020/21 I’m responsible for the Learning Chair on my local board. If you’re interested in membership or you’d like to join one of our events, don’t hesitate to send me a dm.

I love my 6-year old son. I enjoy a good game of golf, sailing the seven seas and food. That last one is the reason why I go running a few times a week.I’m an upbeat digital native/strategist. I believe in strong branding—so strong that no matter how the consumer comes in contact with the brand, it triggers the same emotion.

Want to get in touch? Contact me here