It’s crazy to see how many people visited our site on their mobile device during the past summer. When you see these numbers, it’s quite obvious we need to choose for mobile first development for our website.
I see you rollin’, but before you make it rain & take out all your cash to consult with your developers. Have a look in your analytics and check:
– What search queries do your visitors use on mobile?
– How do they differentiate from the ones searched on desktop?
– Are you effectively targeting them with the right content?
These questions should give you enough ammo to optimize the most requested pages. Start with those & invest more when you see an improvement.