Now, having the basics right is one thing. Challenging your business model(s) is a whole different ball game.

So, instead of taking a look at the most known & shiny business model examples for inspiration, I decided to get my nose into hidden ones.

Hidden Ones? Yes.
But how do you find those? Good question.

Do you know the company that produces your dog leash?
Well, they’re doing quite a good job with making over 3.5 Billion last year alone.

These hidden champions seem to stay on the down low being more profitable & more agile than their not-so-hidden counterparts.

Can’t deny I love the idea.

Now, combining that knowledge.
Yes, there’s a great book about it:
Hidden Champions of the 21st Century. Success Strategies of Unknown World Market Leaders. 

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