Do you have a hard time sticking to your goals? There is a small window of time between the moment you have an instinct to change and your brain stopping it in its tracks. But if you begin the momentum before your excuses overwhelm you, you can prevent your mind from blocking you. Simply start counting backwards to yourself–
5-4-3-2-1.

If you do not take physical action within 5 seconds, your brain will destroy the instinct to grow.

Simple, but not easy. The counting helps you to focus on your goal and distract you from the excuses in your head. But if you do not take physical action within 5 seconds, your brain will destroy the instinct. Count down and then GO. Take action. Speak up at the meeting. Put on your sneakers. Hold back the insult you were about to say. Send the email to that potential client. Do anything that is related to your goal.

Not convinced yet? Buy the book.

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